{"id":94836,"date":"2021-04-10T06:00:19","date_gmt":"2021-04-10T04:00:19","guid":{"rendered":null},"modified":"2021-04-09T17:24:21","modified_gmt":"2021-04-09T15:24:21","slug":"por-que-danone-ha-dejado-de-esponsorizar-a-la-fundacion-barca","status":"publish","type":"post","link":"https:\/\/www.eltriangle.eu\/es\/2021\/04\/10\/por-que-danone-ha-dejado-de-esponsorizar-a-la-fundacion-barca\/","title":{"rendered":"\u00bfPor qu\u00e9 Danone ha dejado de esponsorizar a la Fundaci\u00f3n Bar\u00e7a?"},"content":{"rendered":"<p>El prestigio de la Fundaci\u00f3n Bar\u00e7a puede quedar da\u00f1ado a consecuencia de la actuaci\u00f3n poco responsable de su directora -al menos hasta hoy- <strong>Maria Vall\u00e9s<\/strong>, conocedora y confesa de todos los detalles m\u00e1s oscuros del Bar\u00e7agate desde sus inicios. Esta ejecutiva del club azulgrana lleg\u00f3 incluso a entrevistarse con el propietario de I3Ventures, <strong>Carlos Ib\u00e1\u00f1ez<\/strong>, en un viaje a Sudam\u00e9rica, donde fue puesta al d\u00eda de sus planes y de los de <strong>Jaume Masferrer<\/strong>.<\/p>\n<p>No fue, sin embargo, hasta que el caso explot\u00f3 medi\u00e1ticamente cuando Maria Vall\u00e9s comparti\u00f3 estos conocimientos con la \u201ccompliance\u201d del club, con el prop\u00f3sito presumible de minorar los da\u00f1os. Meses despu\u00e9s, cuando se levant\u00f3 el secreto de sumario, se conoci\u00f3 y se difundi\u00f3 a la prensa que una de las facturas pagadas a I3Ventures hab\u00eda pasado por la contabilidad de la Fundaci\u00f3n.<\/p>\n<p>La revelaci\u00f3n produjo efectos confusos. De un lado, propal\u00f3 una mala imagen, la peor hasta ahora de la historia de la Fundaci\u00f3n, y provoc\u00f3 una doble reacci\u00f3n por parte su directora, que no neg\u00f3 el hecho categ\u00f3ricamente a los medios, pero que s\u00ed que envi\u00f3 una carta interna a los patrones en la cual ven\u00eda a desmentir la informaci\u00f3n con demasiados circunloquios y alusiones. Una reacci\u00f3n, en su conjunto, sin la contundencia necesaria.<\/p>\n<p>Como resultado, uno de los \u201cpartners\u201d de la Fundaci\u00f3n, la multinacional Danone, ya ha enviado una carta en la cual, lament\u00e1ndolo de manera respetuosa, declina continuar colaborando con la instituci\u00f3n azulgrana. El motivo no es otro que desviarse de las buenas pr\u00e1cticas \u00e9ticas y responsables de una entidad que alardea de sus valores y que, sobre todo, usa dinero y ayudas dadas con fines sociales y solidarias.<\/p>\n<p>La renuncia de una multinacional como Danone es solo una muestra del deterioro de la imagen internacional de la Fundaci\u00f3n del Bar\u00e7a como resultado de una actuaci\u00f3n poco diligente y demasiado condicionada por otros intereses que los verdaderamente propios del club y de la Fundaci\u00f3n. Empresas como Danone son muy estrictas en relaci\u00f3n con situaciones como las que han envuelto el club, resultado de las investigaciones relacionadas con el Bar\u00e7agate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El prestigio de la Fundaci\u00f3n Bar\u00e7a puede quedar da\u00f1ado a consecuencia de la actuaci\u00f3n poco responsable de su directora -al menos hasta hoy- Maria Vall\u00e9s, conocedora y confesa de todos los detalles m\u00e1s oscuros del Bar\u00e7agate desde sus inicios. Esta ejecutiva del club azulgrana lleg\u00f3 incluso a entrevistarse con el propietario de I3Ventures, Carlos Ib\u00e1\u00f1ez, &#8230; <a title=\"\u00bfPor qu\u00e9 Danone ha dejado de esponsorizar a la Fundaci\u00f3n Bar\u00e7a?\" class=\"read-more\" href=\"https:\/\/www.eltriangle.eu\/es\/2021\/04\/10\/por-que-danone-ha-dejado-de-esponsorizar-a-la-fundacion-barca\/\" aria-label=\"Leer m\u00e1s sobre \u00bfPor qu\u00e9 Danone ha dejado de esponsorizar a la Fundaci\u00f3n Bar\u00e7a?\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":97,"featured_media":94834,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[20],"tags":[563],"class_list":["post-94836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-confidencial","tag-fc-barcelona-es","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized 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